Joseph’s Blog – josephrodgers.com

I’ve been using Mailchimp for email marketing and I am very impressed. I get instant acces to opens, clicks, subscribes, graphs etc. The mobile version is clean and simple. I’ve seen the list grow and it is great for weekly blasts out to our customers. I will admit that fresh content is the toughest part. Seeing open rates rise and fall makes me analyze my every move. Currently I’ve been testing subject lines and including different forms of content. I’ve noticed video lnks get clicks especially if there is a picture for call to action. I changed the “from” address from my name to the brewery and saw an immediate increase in open rates. Every week I try to tweak the email a little to test certain parts. I am going to work on a new header with a call to action embeded. I will keep you posted.

This is my first time to Disney World since I was 6 years old. A lot has changed, not that I can really remember anything from my young childhood. Throughout the day I kept thinking a few constant themes:
1. What is their profit margin on this?
2. Details details details.
3. Foreigners everywhere.

As we strolled through the Magic Kingdom I could not think of anything more enjoyable than an iced cold one. As it turns out, they had a great selection of horse piss and horse piss lite. They were charging $5.25 for a 12 oz. Bud light. WTF? The we ate the Ugly Betty Cheeseburger for $6.99 which was unremarkable. Thin frozen patties and nasty fries. I could seriously go on. I guess the market has determined these prices and I should be thankful I am here. Okay, I am very thankful but but these prices suck.

Acres upon acres of meticulous craftsmanship. Every nook and cranny is fit to it’s appropriate theme. Hence the name theme park. The most detailed thin I’ve seen so far was the High School Musical Block Party. The young adult actors/dancers were cracked out. Dripping with sweat, they actually had me convinced they were having fun. It was hot, they were in sync, and the detail was remarkable. Well done ppl.

My last comment is on the foreign tourist. I think there is a more diverse crowd here in Disney than in the Big Apple. Sure New York has bums and cab drivers but Disney is covered with Brits, Spanish Speakers and everyone else you can imagine. A major difference between here and NYC is that I feel very safe here. It seems as though we under careful surveilance in Disney. Can you honestly think of a time where you heard of some violent crime happening on the Disney Campus? Not I said the Brown Cow.

This has been a blast but I miss AR.