Tag: marketing


The Six Best Reasons to use CRM

July 27th, 2009 — 10:10pm

I had to share this. I’ve implemented Highrise, 37signals.com, at two companies and it has definitely been successful for organization. I can’t tell you how many times I’ve pulled up to an account and forgotten my contacts name, whip out my crm and it is there.

 
 

via The Entrepreneurial Salesman by Colin Wilson on 7/27/09


I take it all back… CRM is the future of sales… the amount of value that CRM has contributed to sales efficiency and sales results is unimaginable. I was working with one of my clients last week when the moment arrived. How I have been so blind to the obvious over the years goodness only knows. I am now a convert and have taken the mature management approach to CRM and concluded that there are at least six good reasons why every sales rep should adopt CRM…

1. Keeps you busy. In this current climate, when real opportunities are as rare as a happy CRM user, sales reps need something else to occupy their time. Think about it, use CRM and you are going to be busy filling in all the data. Meetings, tasks, activities, notes, emails, recording phone conversations, etc. It’s a great way to be sales productive.

2. Allows you to focus on something else rather than selling. Let’s face it, times are tough and what better way to take your mind off selling then focusing your activity on updating the CRM system. If you spend a couple of hours a day you will find it so rewarding.

3. Keeps management happy. There is no better way to keep your management happy. The amount of time they spend on policing the CRM system to make sure sales reps are using it must mean this is their priority. In the old days it was about making your number, but no longer; CRM has changed the priorities.

4. Return on investment. The amount of money that organisations spend on CRM is enormous and they need to make sure there is a return. It seems the ROI is measured by usage, which is probably why the focus is on getting people to update the system. Therefore the more you use it the greater the return on investment figure.

5. Allows you to be creative. For me this is the best bit. Update your notes with anything you like. The chances that anyone would read them is minimal… so have fun and update your sales notes to read like a fairy story. Remember, the more you put in, the busier you look, the busier you look the happier your management!

6. You keep your job. Ahhh… perhaps this is the best reason for updating the system.

There we have it, the six best reasons why CRM is so good for sales… and if you make your number then it just goes to show what could have been achieved if you had taken the irresponsible approach of focusing on just selling.

Posted via email from Joseph’s posterous

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On Email Marketing

July 9th, 2009 — 4:03am

I’ve been using Mailchimp for email marketing and I am very impressed. I get instant acces to opens, clicks, subscribes, graphs etc. The mobile version is clean and simple. I’ve seen the list grow and it is great for weekly blasts out to our customers. I will admit that fresh content is the toughest part. Seeing open rates rise and fall makes me analyze my every move. Currently I’ve been testing subject lines and including different forms of content. I’ve noticed video lnks get clicks especially if there is a picture for call to action. I changed the “from” address from my name to the brewery and saw an immediate increase in open rates. Every week I try to tweak the email a little to test certain parts. I am going to work on a new header with a call to action embeded. I will keep you posted.

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Comments on Disney World

July 3rd, 2009 — 3:54am

This is my first time to Disney World since I was 6 years old. A lot has changed, not that I can really remember anything from my young childhood. Throughout the day I kept thinking a few constant themes:
1. What is their profit margin on this?
2. Details details details.
3. Foreigners everywhere.

As we strolled through the Magic Kingdom I could not think of anything more enjoyable than an iced cold one. As it turns out, they had a great selection of horse piss and horse piss lite. They were charging $5.25 for a 12 oz. Bud light. WTF? The we ate the Ugly Betty Cheeseburger for $6.99 which was unremarkable. Thin frozen patties and nasty fries. I could seriously go on. I guess the market has determined these prices and I should be thankful I am here. Okay, I am very thankful but but these prices suck.

Acres upon acres of meticulous craftsmanship. Every nook and cranny is fit to it’s appropriate theme. Hence the name theme park. The most detailed thin I’ve seen so far was the High School Musical Block Party. The young adult actors/dancers were cracked out. Dripping with sweat, they actually had me convinced they were having fun. It was hot, they were in sync, and the detail was remarkable. Well done ppl.

My last comment is on the foreign tourist. I think there is a more diverse crowd here in Disney than in the Big Apple. Sure New York has bums and cab drivers but Disney is covered with Brits, Spanish Speakers and everyone else you can imagine. A major difference between here and NYC is that I feel very safe here. It seems as though we under careful surveilance in Disney. Can you honestly think of a time where you heard of some violent crime happening on the Disney Campus? Not I said the Brown Cow.

This has been a blast but I miss AR.

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