On Email Marketing
I’ve been using Mailchimp for email marketing and I am very impressed. I get instant acces to opens, clicks, subscribes, graphs etc. The mobile version is clean and simple. I’ve seen the list grow and it is great for weekly blasts out to our customers. I will admit that fresh content is the toughest part. Seeing open rates rise and fall makes me analyze my every move. Currently I’ve been testing subject lines and including different forms of content. I’ve noticed video lnks get clicks especially if there is a picture for call to action. I changed the “from” address from my name to the brewery and saw an immediate increase in open rates. Every week I try to tweak the email a little to test certain parts. I am going to work on a new header with a call to action embeded. I will keep you posted.
